Pupil · Design studio

Close-up of an eye behind thin gold glasses

Since2012

140+Launches

TwoStudios

Look

Closer

An independent design studio for brands, products and people worth a second look.

Start a project

Fig. 01 — every brief starts with the detail

01 / 14

( The studio )Est. 2012 — Lisbon & Remote

We design brands, products and films that make people stop, stare and look twice.

A curved white stair against an orange wall

01 / 08Fragrance — 2026

Selected work

Halden Marlow Ostra Kessel Atrium Vela Arbor Hum All work

packaging

Halden

Scroll to focus

Play reel

Showreel 2026 — 01:12

( Featured )01

Identity, campaign and site for an independent eyewear label.

a frame for every face

Marlow

Read the case ↗

( Featured )02

Packaging and launch film for a small-batch fragrance house.

Identity and wayfinding for an architecture studio in Porto.

a house in one curve

Atrium

Read the case ↗

( Details )

Everything is in the detail.

Vision

Fig. 02 — iris

Fig. 03 — ring

Fig. 04 — collar

Fig. 05 — gold

A hand holding sunglasses on orange fabric

Fig. 06 — lens

Fig. 07 — look

( What we do )

Brandidentity Campaigns& stills Digitalproduct Film& motion Artdirection

( How we work )

01 / 03

Look

Two weeks inside your world before we draw a thing.

f/1.8 — focus 0%

( In numbers )so far

140+

Launches since 2012

People across two studios

9/10

Clients who come back

( The studio )

Three founders, one studio.

Inês Moura

Founder, creative director

Portrait of a woman in golden hour light

( Clients )

People we've looked hard at.

Halden

Marlow

OSTRA

Kessel

Atrium

VELA

Arbor

hum

( Word from a client )

They saw the thing we'd stopped noticing, and built the brand around it.

Clara WendtFounder, Marlow (demo client)

( Journal )All notes

Why we crop tighter than you'd likeCraft — 4 min Shooting gold without the glareProcess — 6 min One colour, a whole identityBrand — 5 min Notes from a fabric tableStudio — 3 min

( Studios )come by

Lisbon

New York

LisbonRua da Boavista 72, 1200 Lisboa

17:40:00

New York55 Water St, Brooklyn NY

12:40:00

A woman in a brown headscarf looks into the camera

Tell us what you're making. We reply within two working days.

Start a project ↗hello@pupil.studio

PUPIL

Contact

↗

PUPIL

( Start a project )

hello@pupil.studio

Lisbon & New York. We reply within two working days.

Studio

Start

Legal

Pupil

( Start a project )

Lisbon & New York. We reply within two working days.

Studio

Start

Legal

Pupil